Why the SW660 Should Be Your Next Electric Vehicle Road Trip

July 29, 2025

The electrifying journey through England’s most spectacular coastal landscapes awaits the discerning EV enthusiast.

For the electric vehicle owner seeking the perfect blend of sustainable luxury travel and breathtaking scenery, the South West 660 presents an unmatched opportunity. The West Country’s answer to Scotland’s legendary North Coast 500, this remarkable 660-mile coastal circuit through Devon, Cornwall, and Dorset offers everything the sophisticated EV traveler desires: dramatic landscapes, world-class cuisine, luxury accommodations, and, crucially, an increasingly robust charging infrastructure.

In addition, the South West enjoys approximately 50 additional days of sunshine annually compared to Scotland, so your SW660 journey may promise brighter skies and more opportunity to experience the landscape’s splendour.
Why the SW660 is Tailor-Made for Electric Vehicles

Strategic Charging Infrastructure

The SW660’s coastal route benefits from England’s most comprehensive EV charging network outside of major metropolitan areas. The combination of rapid charging hubs in key towns like Plymouth, Exeter, Truro, and St Ives, coupled with destination chargers at premium hotels and restaurants, means range anxiety becomes a thing of the past. Many luxury establishments along the route now offer Tesla Supercharging and CCS rapid charging as standard amenities, recognising the increasing popularity of electric vehicles.

Optimal Journey Segments

The route’s natural divisions – from Minehead through North Devon, around Cornwall’s dramatic coastline, and along Dorset’s Jurassic Coast – create perfect daily driving distances of 60-120 miles. This allows for comfortable, stress-free travel with plenty of charging opportunities and time to inspect the region’s attractions. Your vehicle can easily recharge during leisurely lunches, while you explore National Trust properties or stroll through picture postcard villages.

Regenerative Advantages

The SW660’s varied topography actually works in your EV’s favor. The numerous coastal climbs and descents maximise regenerative braking efficiency, effectively extending your range while providing some of the most spectacular driving experiences in Britain. Those winding Cornish coastal roads that challenge conventional vehicles become opportunities for your EV to recover energy while delivering whisper-quiet luxury.

Essential Stops Along the SW660: A Connoisseur’s Guide

Here are some of our favourite stops on this iconic route, the SW660 website features a full guide of stops, attractions, restaurants and hotels.

North Devon

Lynton, Lynmouth and the Valley of Rocks – The twin towns of Lynton and Lynmouth, connected by the historic cliff railway, offer a perfect example of the region’s quaint elegance and natural beauty. Lynmouth, where the river Lyn meets the sea, feels like a step back in time with its winding high street and tiny harbour. Above, Lynton, with its charming boutique shops and cafes, serves as the gateway to the spectacular Valley of Rocks, a dramatic dry valley featuring towering rock formations and grazing wild goats. This National Trust site offers breathtaking coastal walks and some of the finest sunset views in Britain.

Clovelly – The Untouched Village – This privately-owned village, cascading down cliffs to a medieval harbour, remains car-free, making it perfect for the environmentally conscious traveler. Park and charge at the visitor centre before exploring cobbled streets lined with flower-festooned cottages.

Cornwall

Port Isaac – This impossibly picturesque fishing village, famous as the filming location for Doc Martin and home to the renowned Fisherman’s Friends sea shanty group, epitomises Cornish coastal charm. The village’s narrow winding streets, lined with whitewashed cottages cascading down to a tiny working harbour gives a genuine taste of traditional Cornish maritime life. Excellent EV charging facilities are available in the main car park above the village.

St Ives – The Artistic Haven – Cornwall’s cultural jewel offers premium charging facilities and world-class attractions. The Tate St Ives showcases contemporary art against stunning coastal backdrops, while the Barbara Hepworth Museum and Sculpture Garden provides intimate encounters with one of Britain’s greatest artists.

The Minack Theatre – Carved directly into the granite cliffs overlooking Porthcurno Bay, the Minack Theatre represents one of Britain’s most extraordinary cultural venues. This open-air amphitheater, hewn from living rock by visionary Rowena Cade, offers world-class performances against a backdrop of turquoise waters and dramatic coastline. The theatre’s car park provides EV charging facilities, while the adjacent museum tells the remarkable story of its creation.

South Cornwall

The Lost Gardens of Heligan – These restored Victorian gardens offer not just horticultural wonder but also rapid charging facilities and the award-winning Heligan Kitchen, serving exceptional locally-sourced cuisine in elegant surroundings.

Fowey and Neighbouring Villages – Fowey, another of Cornwall’s irresistible harbour towns provides a lovely day of shopping in the numerous independent boutiques. The town’s literary connections, from Daphne du Maurier to contemporary authors and comedians, add cultural depth to your coastal exploration. Down winding roads hide villages like Polperro and Polkerris packed with traditional pubs, viewpoints and seaside charm.

South Devon

Dartmouth and the River Dart – We’re not biased, this sophisticated naval town offers one of England’s most beautiful estuaries, where luxury yachts moor alongside historic quays. Take the vintage steam train along the Dart Valley or explore Greenway, Agatha Christie’s former holiday home, now a National Trust property with beautiful gardens overlooking the river. Your perfect stop, Dart Marina hotel hosts four dedicated 22kW EV charging points. What’s more, they are free to use for overnight guests who are also members of the SW660.

Totnes and the Devon Food Scene – This historic market town serves as the cultural heart of South Devon, renowned for its artisanal food producers, independent shops, and progressive environmental values that resonate with the conscious EV owner. The town offers excellent charging infrastructure and serves as the gateway to some of Devon’s finest dining experiences, including River Cottage and numerous farm-to-table establishments that showcase the region’s exceptional local produce.

Dorset

Lyme Regis – The Pearl of Dorset – Famous for fossil hunting and Georgian architecture, Lyme Regis offers premium charging facilities and exceptional dining establishments. The town’s blend of geological significance and culinary excellence makes it an essential SW660 stop.

Bridport – This vibrant market town has transformed itself into Dorset’s creative hub, attracting artists, food producers, and independent retailers who’ve given the town a distinctly bohemian character. Bridport’s weekly markets showcase exceptional local produce, while the town’s collection of independent shops and galleries provides sophisticated browsing.

Planning Your SW660 EV Adventure

Optimal Timing

There are numerous optimal periods for visiting, generally late spring through early autumn, offers a blend of agreeable weather conditions, extended daylight hours, and complete accessibility to the attractions.
Specifically, the summer months stand out as an excellent choice for visitors who are keen on water-based activities. It’s also the best time for those who wish to fully soak up the warmth and brilliance of the summer sun.

Route Customisation

The SW660’s modular nature allows for personalised itineraries. Whether you prefer a leisurely week-long exploration or an intensive long weekend, the route adapts to your travel style while maintaining access to premium charging infrastructure.

Booking Considerations

Reserve luxury accommodations in advance, specifically requesting EV charging facilities. Many premium establishments now prioritise guests arriving in electric vehicles, often providing preferential parking and complimentary charging services.

The Future of Luxury Coastal Travel

The SW660 represents more than just a scenic route, it’s a glimpse into the future of luxury travel where sustainability and sophistication meet. As charging infrastructure continues to expand and EVs become even more refined, routes like the SW660 will define the new standard for discerning travellers who refuse to compromise between environmental responsibility and exceptional experiences.

Close
Back by popular demand

Sparkling October

Three nights dinner, bed and full English breakfast, from £474 per person, plus a complimentary bottle of London Clay.